Chhayanaut will distribute all content across multiple social media platforms

Chhayanaut, the country's revered cultural institution, has amassed a vast collection of thousands of songs over the past six decades. This esteemed institution has played a vital role in shaping society through art and culture.

Now, a new dimension is being added to Chhayanaut's work. In an effort to reach a wider audience, the institution is increasingly focusing on harnessing the power of social media.

As part of this initiative, content will primarily be created using Chhayanaut's song recordings and recent videos. A few months ago, Chhayanaut began broadcasting all its programs live on Facebook, and moving forward, these live broadcasts will also be shared simultaneously across other planned platforms.

New content will be released daily at 9 am, with the initial series called 'Jagoroni.' Starting from December 1st, the month of victory, Chhayanaut will simultaneously release new content every morning on Facebook, Instagram, X, and YouTube.

The detailed plans were revealed in a press conference held at the Ramesh Chandra Datta Memorial Auditorium in Chhayanaut's Dhanmondi building on Saturday afternoon. The event was attended by Executive President Dr. Sarwar Ali, Joint Secretary Partha Tanveer Naved, Joint Secretary Jayanta Roy, along with faculty and staff.

The inaugural content on Sunday will feature the national anthem, performed by thousands of artists and recorded at the Rayerbazar Martyrs Memorial. The recording was supported by like-minded organizations and institutions, including Nalanda, Rabindra Sangeet Sammilan Parishad, Kanthasheelan, and Bratchari. Throughout December, Chhayanaut will release content featuring patriotic songs via social media.

In January and February, additional content will include various programs, such as recitals with songs. Later, Chhayanaut will also release content focused on cultural topics, including music lessons.

The press conference began with a performance by Chhayanaut students, singing ‘Bijoy Keton Urchhe Oi,’ followed by ‘Himalaya to Sundarban,’ a song based on a poem by Sukanta Bhattacharya.

Dr. Sarwar Ali stated, “Chhayanaut has long preserved Bengali ethnicity through culture, and now a new dimension is being added. In addition to performing in auditoriums or open spaces, Chhayanaut’s performances will now be shared through social media, allowing us to reach a broader audience.”

“In this age of globalization, we will use the internet to protect our national culture and bring our content to more people. This will help foster a society of harmony, reducing intolerance and division,” Dr. Sarwar Ali added. He also announced that this year’s traditional Victory Day program will be held at Rabindra Sarobar in Dhanmondi, rather than at the Dhaka University Sports Ground.

Laisa Ahmad Lisa, in a written statement, said, “Chhayanaut was established in 1961 with the vision of helping Bengalis cultivate their cultural and national identity. The institution works across various cultural domains and in culture-integrated education, aiming to build a humane society through harmony, patience, and practice.”

“Over the past six decades, Chhayanaut has amassed a vast collection of songs. The content shared on its social media platforms will primarily be derived from these songs and recent videos,” Lisa told the media at the press conference.